Pendampingan UMKM Dalam Penerapan Teknologi Finansial melalui Pemanfaatan Tiktok Shop Seller Center Pada WANPAKU SANDIWCH.TRK
Keywords:
UMKM, Technology, Financial, Tiktok ShopAbstract
Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in supporting Indonesia’s economic growth; however, many MSMEs still face challenges in adopting digital-based financial technology. WANPAKUSANDIWCH.TRK is a food and beverage MSME that is planning to utilize TikTok Shop as a digital marketing platform but has limited understanding and skills in operating the financial features available in the TikTok Shop Seller Center. This community service activity aimed to provide assistance in the application of financial technology through the utilization of TikTok Shop Seller Center to support digital sales management. The
method used was a descriptive qualitative approach through structured mentoring, which included problem identification, assistance in account registration, guidance on the use of Seller Center features, product catalog management, and evaluation of
implementation results. Data were collected through observation, interviews, and documentation during the mentoring process. The results showed an improvement in digital literacy and the ability of the MSME to manage online sales transactions independently, including order management, payment processing, and sales revenue withdrawal. This mentoring activity contributes to strengthening financial management practices and supporting the sustainability of MSMEs within the digital business ecosystem.
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Copyright (c) 2026 Mappa Panglima Banding, Alamsa, Sumiati, Uswatung Hasana, Anis Farisa, Andi Rosita Aulia, Nadila Hasbi Ananta, Suriansyah, Dwi Prayoga, Ruslan, Riskiyanto, Perani (Author)
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
