Nevertari A, Hartelina, Hersona S, Nurhasanah N. The Influence of Brand Image, Product Variety, and E-Word of Mouth on Purchasing Decisions for Maybelline Products in Karawang (A Case Study of Maybelline Product Users in Karawang Regency). JEK [Internet]. 2026 Sep. 4 [cited 2026 Oct. 22];17(2):206-18. Available from: https://jurnal.ubt.ac.id/index.php/ekonomika/article/view/527