NEVERTARI, Amalia; HARTELINA; HERSONA, Sonny; NURHASANAH, Nunung. The Influence of Brand Image, Product Variety, and E-Word of Mouth on Purchasing Decisions for Maybelline Products in Karawang (A Case Study of Maybelline Product Users in Karawang Regency). Jurnal Ekonomika, [S. l.], v. 17, n. 2, p. 206–218, 2026. DOI: 10.35334/8qxqbg57. Disponível em: https://jurnal.ubt.ac.id/index.php/ekonomika/article/view/527. Acesso em: 22 oct. 2026.