Nevertari, A.; Hartelina; Hersona, S.; Nurhasanah, N. The Influence of Brand Image, Product Variety, and E-Word of Mouth on Purchasing Decisions for Maybelline Products in Karawang (A Case Study of Maybelline Product Users in Karawang Regency). JEK 2026, 17 (2), 206-218. https://doi.org/10.35334/8qxqbg57.